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Dean

Dean

Founder & CEO, The Right Crew

Dean is the founder of The Right Crew, Australia's AI-native managed operations service for trade businesses. He's spent years working with garage door companies, plumbers, and other trades operators across Perth and Sydney to help them answer every call, follow up every quote, and manage their Google presence — so they can focus on the work.

Articles by Dean
Tradesperson working on a garage door at dusk with a phone glowing on a workbench
Operations

How Many Calls Is Your Trade Business Missing? (And What It's Costing You)

May 16, 2026 · 5 min read

Most trade businesses miss 1 in 5 inbound calls. At current Perth and Sydney job values, that's $72,000-$240,000 walking out the door every year. Here's how to find your number.

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Desk phone next to a tablet and headset showing AI dashboard graphics in orange and navy
Product

AI Receptionists vs. The Right Crew: What's the Actual Difference?

May 14, 2026 · 6 min read

An AI receptionist answers your calls. The Right Crew runs your entire customer operation - from the first call to the repeat booking. Here's why that distinction matters for a trade business.

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Phone on a ute dashboard at sunset showing a missed call icon on an Australian street
Operations

The Real Cost of Missed Calls for Australian Trade Businesses

May 13, 2026 · 7 min read

Australian trade businesses miss 62% of incoming calls on average, costing between $72,000 and $240,000 per year. Most of those callers won't leave a voicemail - they'll dial a competitor instead.

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Garage door technician in hi-vis adjusting a roller door with an audio waveform on a nearby screen
Operations

How to Stop Missing Garage Door Calls (Without Hiring a Receptionist)

May 2, 2026 · 7 min read

Garage door businesses miss calls because one person can't be on the tools and on the phone at the same time. The fix is an AI voice agent that answers every call 24/7 and follows up automatically.

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Empty reception desk in low light with a phone glowing orange showing a voice waveform
Product

AI Call Answering vs Traditional Receptionist: What's the Better Choice for Trades?

May 2, 2026 · 8 min read

A full-time receptionist costs an Australian trade business $68,000-$85,000 per year and stops at 5pm. AI call answering costs $147/month and works 24/7. Here's the full comparison.

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